PureModern
Challenge
Upon making the decision to focus their business on 3 core product lines and towards commercial rather than consumer customers, PureModern was looking for digital marketing support to help with this transition.
Solution
The first step in this process was conducting and implementing a comprehensive technical SEO audit and migration. This paved the way to ensuring that PureModern’s new website architecture and design aligned with search engine best practices.
Upon a successful migration, a collaborative content marketing and link building strategy was developed and executed. The content strategy took a two pronged strategy where published articles would either further strengthen PureModern’s brand via thought leadership or focused on ranking for high value keywords that potential customers searched during the purchasing process.
Due to PureModern’s constantly changing inventory, real-time website monitoring was implemented in order to identify and implement a redirect strategy for products that were no longer in stock or being offered.
Results
Throughout the SEO initiative, PureModern has been able to experience positive improvements in their organic search performance across several key metrics including: