Pro-Tect
Challenge
After years of running a PPC campaign, Pro Tect, a B2B surface protection company, was looking to reinvigorate their advertising campaigns to help boost their ecommerce sales.
Solution
In order to identify areas of improvement an exhaustive Google Ads audit was conducted. Upon discovering and helping Pro Tect resolve critical issues discovered in the audit, agile A/B tests were conducted in order to consistently improve CTR, CPA and campaign ROI.
A dynamic remarketing campaign was then implemented allowing Pro Tect to retarget non-converting visitors while keeping overall advertising spend low.
Results
With the reinvigoration of their various ecommerce campaigns Pro Tect has continued to heavily invest and gain a positive return in their digital advertising efforts including: