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Jordan Choo

Paoli Vetcare

Challenge


Finding a reliable partner that will actually acquire more patients

After working with several 3rd parties in an attempt to improve their search engine presence, Paoli Vet Care was seeking a partner to work with over the long term that will not only improve search engine visibility but, will more importantly focus on acquiring new customers in a scalable and predictable manner.

Solution


Local SEO & Digital PR Campaign & Strategy


In order to not only undo the damage done by previous 3rd party vendors but to see positive growth, I worked with Paoli Vetcare developed a roadmap to drive short and long term results which consisted of:

  • Performing and implementing a deep technical SEO audit that identified and resolved critical on-site SEO issues.
  • Conducting comprehensive keyword and competitive research to develop an ongoing SEO strategy.
  • Executing a multi-faceted content and link building campaign focused on predictable and profitable growth.

Results



The SEO and digital PR campaign for Paoli Vetcare has been a smashing success, helping them grow by:

+180%

New Clients

By implementing a content strategy and link building campaign, Paoli Vetcare’s traffic is now at an all time historical high.

+53%

Sales

With double and triple digit growth in traffic and conversion rate, Paoli Vetcare has seen a night and day improvement in their number of monthly leads.

+826%

Leads

Focusing on putting the right content in front of the right people at all stages in the buying journey, Paoli Vetcare’s conversion rate has grown significantly.

![](/images/case-studies/Image-4-6-21-at-3.29-PM.jpeg)

In addition to the results, Erin also noted several other key areas of growth that I have helped Paoli Vetcare experience since the launch of their SEO campaign.

This is includes growing sales, visits, payments and even new clients up across the board by double digits.